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DIGITAL MARKETING

VARIABLE DATA PRINTING

VARIABLE DATA PRINTING

Many cross-media campaigns originate with a personalised, Variable Data Print (VDP) component. VDP is quite simply the production of printed pieces with different text, images, personalised images and/or graphics, tailored to each recipient. Preferably, in a cross-media campaign, the print piece is linked to other media, such as web and mobile.

Whether it is short or long run printing, black and white printing, statement/ letters/ flysheets printing for direct mail, or full colour rich graphical variable data printing, we have the solution for you.

EMAIL MARKETING

EMAIL MARKETING

Email marketing is a cost-effective and immediate response-driven communication method. Combine email with print and other personalised, interactive media options for maximum marketing punch. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. We personalise Emails so that every email sent to the customer is unique incorporating personalised imagery and/or dynamic images. Our system ensures email messages are properly managed and delivered by handling unsubscribe and opt-out requests and expertly avoiding spam filters, black lists and other delivery barriers. You receive live real-time reports of Emails sent, Emails Delivered, Emails bounced, Emails opened, Unsubscribed, and custom reporting like click through’s etc.

SMS MARKETING

SMS MARKETING

Mobile marketing include personalised SMS text messaging or mobile websites driven from QR codes. It is a very effective, response-generating component in an integrated cross-media campaign. Capable of including special offers, announcements, directions and maps, or even PURLs, mobile marketing offers near instant delivery and response.

PERSONALISED URLs

PERSONALISED URLs

Whether communicating with a personalised print piece or an email, cross-media campaigns typically use a website to connect to these media. There are two types of commonly- used URLs, PURLs and GURLs. A personalised URL (PURL) is a unique Web address. It includes a unique identifier as part of the URL link that varies per individual. Created from your database, each PURL leads to a personalised landing page which holds content specific for that individual. A PURL is connected to the original database and leads to a dynamic website where the campaign recipient can interact and have a conversation with you. All information obtained through these interactions is used to instantly update the recipient's Web page, or be reflected in the next communication, enhancing the experience.

RESULTS ANALYSIS

RESULTS ANALYSIS

Track every event and action within your campaign across all media channels. Analyse response data from a marketing dashboard to help you identify what parts of your cross-media campaign are working, and what parts are not. Tracking and measurement gives you tools to determine the right combination to maximize the return on marketing investment. Our analytics system helps you to understand your campaign’s performance from all angles, ultimately enabling you to develop the right long-term strategies.

FULLY PERSONALISED DIRECT MARKETING PACKAGES

FULLY PERSONALISED DIRECT MARKETING PACKAGES

Imagine a direct marketing campaign with totally personalised creative as well as message - the impact is enormous. The individuality enables you to instantly cut through and capture the recipient's attention. Image personalisation enhances the communication message and is a unique way to grab attention within a print, email, or Web landing page. You are limited ONLY by your imagination - a person’s name etched in glass, made up of flower petals or bubbles, or by placing the recipient's image in a car’s rear-view mirror (image on image). A tip to more exciting and effective communications is to use data other than the obvious for image personalisation. Remember, any variable data content can be used, such as dates, locations, times and personal pictures. CLICK TO CASE STUDIES

VIRAL CAMPAIGNS

VIRAL CAMPAIGNS

Turn your campaign into an extension of your sales force and make it viral. Use refer-a-friend and social media share features to automatically enable those referred by the original customers to experience the same campaign, while rewarding the original customer for the referral. In this way, loyalty campaigns can instantly become acquisition programs. CLICK TO CASE STUDIES

TRANSACTION PROMOTIONS

TRANSACTION PROMOTIONS

By adding relevant messages, are able to piggyback promotion or even advertising messages onto existing transaction-related documents, such as statements, invoices, or bills. This system combines CRM (Customer relationship management) and data mining technology with Variable data printing and location intelligence. Every statement will have a personalised message to the recipient that is uniquely relevant to them based on the data you hold. CLICK TO CASE STUDIES
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